Friday, September 30, 2011

Get Your Sexy Back!



Two months back I saw this two drunk youths sleeping under my block, it was 5am in the morning and people were heading out for work and the two youths actually attracted some attention, negative attention that is.

Ever got really drunk and passed out on the streets, fell down a drain or vomited all over yourself or on people around you? If yes, then it's time for you to start gaining control over your alcohol intake and get your sexy back!


We attended the GYSB launch party on the 21st of September. GYSB Meaning
Get your Sexy Back is a Campaign which is supported by the Asia Pacific Breweries targeted at youths to promote responsible drinking. Now into its fourth year, the anti-binge drinking message is centered on the concept of ‘taking control’ and the campaign taps on the need for social acceptance among youth to steer home the message.
According to MOH, binge drinking is defined as the consumption of five or more alcoholic drinks for males, or four or more alcoholic drinks for females, in any one drinking session.


GYSB had posters of drunken youth in various poses put up around Singapore, each having a QR code like this one.

From personal experience, one of the most often causes are peer pressure, Apart from just saying no, we can also share this with them and encourage them to be a part of the campaign and start drinking responsibly. This is a really meaningful campaign so do check out their page http://www.gysb.sg and share it with your friends!
You can find more photos on my Facebook album
and/or Flickr